A Brief Look at the Distribution of Soda Essay Example for Free

A Brief Look at the Distribution of Soda Essay The third element of the marketing mix is place or also called distribution. Distribution is described as the movement of goods and services from the source through the distribution channel, right up to the final consumer and the movement of payment in the opposite direction, right up to the original producer. Distribution is a very significant aspect of the marketing mix; it can decide whether a small business can compete with the big businesses. Distribution takes a major role in the growth stage of the product life cycle due to its ability to not only help sell the product, but to also allow their product to advertise itself. If a company focuses mainly on promotion and never really sets up a good distribution channel, their efforts will be lost due to the lack of ease for a consumer to purchase their product. Even the perfect product, attractively priced and ingeniously promoted, cannot be sold without a means of distributing it to consumers (Russ Kirkpatrick, pg.297). Distribution Channel A distribution channel is the sequence of firms that sell, buy, or hold products as those products move from manufacturers and producers to end buyers (Russ Kirkpatrick, pg.297). Every channel must have at least two members or levels. These levels are the producer or seller, and the user or buyer. There are also two different kinds of members that are known as middlemen, these middlemen are known as retailers and wholesalers. The distribution channel is and will remain a problematic marketing subfunction for most firms because of the built-in conflicts between manufacturer and reseller (Bonoma, pg.49). Manufacturers must work through these different channels to attain diverse markets to reach their ultimate goal; provide their customers with what they want, where they want it, and when they want it. Orange Crush Soda An example would be the soft drink business and how they manage to distribute their product through the different channels so that they are able to distribute in large areas. An enormous consumer goods company, known as Procter and Gamble, decided in 1980 to buy Crush, a soft drink business, with intent to try and compete with Coke, Pepsi, and other large soft drink businesses. Procter and Gamble were famous for being a leader in a great  many product categories because of their marketing powerhouse. P G remained at a serious disadvantage with its big competitors and the difference was distribution. The large soft drink companies had well-established networks of bottlers around the country who mix the products in quantity and distribute them to sellers in their area (Russ Kirkpatrick, pg.296). P G had the capacity to manufacture their soft drinks in large quantities and were able to promote their product well, but lacked the resources to help them distribute their resources arou nd the country. Logistics and Supply-Chain Management Logistics and supply-chain management are part of the distribution strategy. Logistics is the process of coordinating the flow of information, goods, and services among members of the distribution channel (Kurtz, pg.416). Supply-chain management is the control of purchasing, processing, and delivery through which raw materials are transformed into products and made available to final consumers (Kurtz, pg. 416). Manufacturers use these kinds of companies to distribute their product to other parts of the country instead of trying to establish new manufacturing buildings their self. Kane is Able is a logistics company who concentrates on beverage warehousing and logistics. They have 6 warehouses across the United States, which makes it easier for them to distribute across a wide area. KANE works with Coca-Cola to help distribute their product. They use physical distribution to focus on customer satisfaction, inventory control, materials handling, protective packaging, order processing, and warehousing. Well-planned marketing channels and effective logistics and supply-chain management provide ultimate users with convenient ways for obtaining the goods and services they desire (Kurtz, pg. 416). High Costs of Distribution Middlemen are business firms that help the company find customers or make sales to them (Kotler Armstrong, pg.118). Middlemen or resellers make it easier for a company because a soda bottling company can work with a logistics company; such as Kane is Able, who will keep their product in stock, package their product, distribute it around the country, and even promote their product. These services have never been cheap and have actually increased because manufacturers no longer have small, independent  middlemen. Instead they now face large and growing middlemen who have great power to dictate terms or shut the manufacturer out of large markets. Critics charge that there are too many middlemen or that middlemen are inefficient, provide unnecessary or duplicate services, and practice poor management and planning (Kotler Armstrong, pg.520). Consequently, distribution costs are high and consumers end up paying higher prices. Jones Soda Jones Soda is a company who started out in the beverage world as a distributor in western Canada and eventually established itself as a full line beverage manufacturer. Jones was able to utilize its experience and knowledge gained in the distribution industry to create some of its own brands. Jones Soda Co. placed its own coolers in some truly unique venues, such as skate, surf and snowboarding shops, tattoo and piercing parlors, as well as in individual fashion stores and national retail clothing and music stores. Once they were able to execute these means of distribution they began to place their product in convenience and food stores, and eventually in larger chain stores such as Starbucks, Panera Bread, Barnes Noble, Safeway, Target, Cost Plus, Meijers, Winn-Dixies stores, Albertson’s, and 7-Eleven stores. Vertical Marketing Systems Unlike conventional channels, vertical marketing systems are preplanned and centrally managed distribution networks (Russ Kirkpatrick, pg.300). The three different categories of vertical marketing systems are corporate, contractual, and administered systems. Coke and Pepsi are examples of administered vertical marketing systems. Administered systems involve comprehensive merchandising programs that are developed and agreed to by both the manufacturer, or sometimes wholesaler, and the retailer (Russ Kirkpatrick, pg.305). It would be foolish if Coke or Pepsi were to open a store that only sells its product, because it sells best when offered with other products. In an administered system Coke would achieve coordination in the channel through support of other channel members rather than through ownership or contractual agreement. In order for Coke to succeed with an administered system it must be based on mutual respect and understanding. Suppliers recognize the problems, goals, and policies of retailers, while  the retailers respect the manufacturer’s capabilities (Russ Kirkpatrick, pg.305). Conclusion The soda companies that make the most profit are the companies that have a well-established plan for distributing their product. Soda manufacturers must realize that in order to be the best they are going to need help distributing their product. It is a team effort to move a product from a manufacturer, to a retailer, and then to a consumer. There are many different channels available to take in order to reach a consumer, but in the end soda companies will need the help from middlemen in order to compete with big businesses and to become one of the best. References Bonoma, T. V. (1985). The marketing edge. New York, NY: The Free Press. Kotler, P., Armstrong, G. (1987). Marketing: An introduction. Englewood Cliffs, NJ: Prentice-Hall Inc. Kurtz, D. L. (2008). Contemporary marketing. Mason, OH: South-Western Cengage Learning. Russ, A. R., Kirkpatrick, C. A. (1982). Marketing. Canada: Little Brown Company.

Globalisation Today Throughout The Modern World English Language Essay

Globalisation Today Throughout The Modern World English Language Essay Globalisation means the extending the relationship and broadening interdependence amongst different people from different parts of the world (Daniels et.al, 2007: 6). In todays world the process of globalization has developed to such an extent, that it is argued that there are few companies that operate solely in their domestic market (Kotabe and Helsen, 2008:20). To support the above statement According to Whettingsteel (1999:19) has estimated that 70% of UK companies have business partners outside the domestic market. Apart from that do not actively sell abroad, still face foreign competitors in their own domestic markets. Whereas many domestic oriented companies get there raw materials, components, or labour from abroad (Worthington and Britton, 2006: 368). Further on In business operation management, Manager has to manage conflicts within the organisation but these conflicts are heightened in the management of international operations due to the different national culture of work force. Manager as well as marketer requires the understanding of the consequences or effects of cultural differences of language, religion, value, system, customs, and education in the cross cultural organisation while working or marketing a product. And cultural factors are least tangible but in some ways the most important of the factor which should be taken into account while doing international business (Forrester). According to Czinkota et.al (1996: 298) defines Culture, à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ it is an integrated system of learned behaviour pattern that are characteristic of the member of any given society. Whereas it include certain elements such as language, religion, value, attitude, manner and customs, aesthetics, education and social institutions. According to Lee and Carter (2005: 424) agrees and says that à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ trust, commitment and communication are a required pre-requisites for the development and maintenance of good rela tionship. Where communication is majorly an indicative of spoken language which is established factors in cross cultural business interaction where language is considered as important key element or factor because other factors such as trust, commitment, cultural affinity, experience etc are accessed through the use of language. According to Swift à ¢Ã¢â€š ¬Ã‚ ¦culture is the door to a market and language is the key to that door. The above statement is supported by Holden (1989: 9-10), à ¢Ã¢â€š ¬Ã‚ ¦..Whereas marketers have accepted that language is a facet of culture, they come to find it more productive to see culture as a facet of language. Whereas according to Worlds foremost linguists and literacy scholar George Steiner (1975), à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.the application of the concept of exact science to the study of language is an idealized simile (Holden, 2002: 230). And language provides a bonding to whole process of relationship development of business (Swift, 2000). Due to which it can be said that Foreign language competence is a major component of successful cross-cultural relationship development through which companies are looking for development of international relationship (Swift, 2008: 3). High level foreign language competences can advantage an likely to build up in terms of acquiring a better understanding of foreign business culture which may confer some benefit in selling and negotiation (Clarke, 1997:80). Whereas international business literature on one hand and linguistic literature on the other appears to say very little on the importance of particular language in relation to the international activities of firms and the economic, political, and technological power associated with individual languages (Nigel 1989: 1). Language also has a vital role in process for communicaton. The process of Communication: Model of communication process comes in many forms such as verbal, non-verbal and mathematical. On the other hand regardless of other models forms it share three basic element such as sender, message and receiver (Delozier, 1976: 2). Where sources (Sender) is a person or group of people having a thought to share with some other person or group. For e.g. group of people who are viewed as singular sender or receivers are the United States governments, the internal revenue service. After that Encoding, this is process of putting through into symbolic form which is controlled by sender for e.g. printed or spoken words such as in marketing, a magazine advertisement and television commercials. The next element is channel; it is a way in which messages moves from sender to receiver such as media, Television etc. According to Lasswell (1971: 84), is also known as media analysis. After Channel, Decoding is a next element which is Vice versa of encoding where receiver has to send the transform ing message symbol back into thought. And at last the receiver where person or group with whom the sender share his thoughts for e.g. In marketing, the receives are known as the prospective and present consumers of the firms product (Delozier, 1976: 3). Sources: model of communication process But in the above process of communication the key element of effective communication is encoding and decoding which is very important to understand (Swift, 2008). Because sometimes if the message is not decoded or translate properly to a receiver or if receiver unable to understand the language of the sender then It is not of any use. For e.g. Rural areas in India where any company advertising their produce in English language and most of the rural population is not able to decode it properly then there is a no use of such advertising. Company would directly incur a loss. According to Miller (1963: 7) says that, à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..if the people communicating are unfamiliar with the code or if they are unable to distinguish amongst the symbols, errors become likely. Sometimes within the same language the same thing can occur such as technical and professional jargon, where language is understood by people working in the industry but appearing meaningless to an outsider, even if the outsider is speaking the same language. So it is clear that encoding and decoding process must work within same culture context or frame work (Swift, 2008). So In the process of communication language plays a vital role in market which includes Verbal communication as well as Non Verbal communication. Where verbal language is divided into written or spoken language in four main areas such as: Syntax (rules of sentence formation), semantics (System of meaning), phonology (systems of sound patterns) and word morphology (word formation) (Keegan and Green, 2005: 126). And Non Verbal communication is an oldest method of communication where no oral or written language and body language was the sole means of communication (Bolton, 1979:78). It includes Kinesics (gestures, touching, liking, conviction, emotions etc) and Proxemics (personal space and territory) (Swift, 2008: 45). It is communication process plays a vital role in marketing such as while informing, pe rsuading and negotiation. According to Clarke and Wilson (2009), says that language is considered as an important tool for marketer on the bases of three different factors which are explained in detail as follow: Informing: For a Marketer it is important to keep in mind while informing about the product in particular country should use a local language or translate. There is an good example based on informing and selling of product said by Germany, s ex- chancellor, Willy Brandt: When I come to sell to you in England, then I will speak in English but when you come to sell to me in Germany then you must speak German (Weber, 1989: 159). An example of information provided on the bases of language such as marketing done in India where information are provided in form of verbal language and non verbal language of communication such as a TATA product i.e. Tata sky DTH and Airtel product i.e. dish TV. In their following advertisement such as In Tata sky DTH advertisement are based on the informing about the product in technical ways by using the brand ambassador of Bollywood actor Aamir Khan who is known as a perfectionist in the entire bollywood industry. His advertisement is based on verbal communication wer e the words spoken from an actor indicating directly about the product. The punch line is Isko laga dala toh life Jhinga la la where as Airtel product i.e. Dish TV advertisement are based on emotional factors while informing the people about the product by using emotional guesters such as old couple love story. Their brand ambassador Shahrukh Khan who is known as the King of Emotional Drama in entire industry of enterainment. Where in his advertisement the emotional factor, body language, guesters etc were use to indicate about the product to people. And the punch line of Dish TV is ghar aayi zindagi which means it bought new life to your house it indicates emotions. So as he know India has an High context Culture factor where the emotional part such as gestures compare to Low context culture for countries such as America where clear communication modes (Kotabe and Helsen, 2007: 127).But sometimes while informing about the product the marketer need to keep in mind about the use of p roper language such as In United Kingdom the snickers bars were sold under the brand name of Marathon because they felt the name was too close to the English idiom for female Lingerie (Knickers) (Kotabe and Helsen, 2007:115). Whereas in Middle East countries, are male dominated countries where if any gestures used while informing about the product should be respectful because mixing men and women in focus group is prohibited in Saudi Arabia and if the advertisement are related to women they should be shown with total respect on television cameras . Where in China, marketer should keep in mind while informing about product to the people such Book which pronounced as Shu which sounds as I hope you loose and the word Clock pronounced as Zhong which sounds as death. Persuasion: According to Austin, Persuasion is the communication act that carries out both these goals such as an audience that has been persuaded has understood an expression or utterance and other one believes its message (Tailard, 2000:145). Persuading someone is like performing an act (roughly that of affecting someones belief or desires) using some form of communication usually language (Tailard, 2000: 146). And the word To persuade is typically given as one of the first example of Perlocutionary by speech act theorists for e.g. Locutionary act: which means saying something such as young woman holds up a bottle of Coca-Cola and shouts Coke is the real thing in front of Television camera. Illocutionary act: are performed in saying something such as a young woman is shouting Coke is a real thing where she asserted that a product called Coke is the real thing. Perlocutionary act: are performed by saying something such as a young woman shouting Coke is the real thing where she is persuaded millions of television viewers around the world that drinking coke is a worldwide experience (Austin, 1962:102). According to (ibid: 101) says that At the end the effect of Perlocutionary acts as major effect upon the feeling, thoughts, or act of the audience or of the people or of the speaker which is an comes under non-verbal communication. Where there should be proper use of language consider the market of particular country while advertising about the product. Negotiation: A process through which parties move from their initially divergent positions to a point where agreement may be reached (Steele and Beasor, 2007:3). Whereas According to Cellich et.al (2004: 25), the concept of negotiation is interpreted differently from one culture to another for e.g. In U.S. negotiation is a mechanical exercise of offers and counter offers that leads to a deal which is cut and dry method of arriving at an agreement whereas in Japan, negotiation is sharing information and developing a relationship that may lead to deal. Sometimes negotiation style used so effectively that domestically it can be inappropriate while dealing with people from other cultural background. Indeed it can be more harmful than gaining (Gulbro and Herbid, 1995: 4). In some countries such as Greek sees contract as a formal statement, announcing the intention to build a business for the future and the negotiation is completed on when work is accomplished. Where as In China, approach is rather to establish a negotiating process based on human relationship and often dependent on nature and concern of creating a bonding of friendship (Drew and Herbig, 1997: 20). According to Petcher (1992: 47) says that, there are four aspects of culture are especially important in negotiating well such as spoken language, body language, attitude towards time and attitude towards contracts. There is an example based on above statement which negotiation between American and Japanese , where the same spoken word can have three different meanings and direct refusal are considered as impolite. Sometimes words used by Japanese are does not have the same thing to an American or European such as words like difficult and it will take some time means no. and not even the body language is same such as in Japanese audibly sucking air through their teeth means they are feeling pressured and where as hearty handshake convey the sincerity in New York and London which make Asian Uncomfortable (Cellieh et.al, 2004: 12). According to Turnbull and Welham says that the ability of communicate with a buyer in his own language leads to a lowering of the psycho social barrier to interaction. Whereas a Psychological disadvantage to the buyer of having to negotiate in foreign language which can be barrier to an socialization. And native language use can reduce the feeling of isolation and encourage developing more positive attitude towards foreign negotiator (Swift, 1991:44). To support this above statement there is an example given by Swift (1991:44), where an export sales executive working in Spanish market where he experienced the psychological disadvantage. He explained I am aware that sometimes they (Spanish people or suppliers) revert to their own language just to get an idea and while negotiating in English they talk between themselves in their native language. Role of Foreign Language in market: For achieving the success in foreign market it is necessary to communicate effectively with foreign customers or business partners (Swift, 2008: 81). And also for an marketer its an importance thing to understand or to speak according to local language due to which people can understand the language of marketer For e.g. In India today also 72% of Indian population lives in rural areas (Haub and Sharma, 2006).where they are not able to understand business language but its necessary for an marketer to speak in local language or national language of India to promote or want to sell their product to customer. Its like a marketer has to Think locally and act globally. And also according to Swift (1991: 36), one should accept to speak in customers language to do well in international market. To support the statement of Swift there is an example such as British companies will still need to speak the language of consumers in the countries where they trade. (Hurn, 2009: 303). And there is one more example such as at time difficulties faced by foreigners while doing the business with Italy when they assume that italian business culture is similar to France or Germany. But there culture is greatly dependent on contract fo which knowledge of the language is so vital for an marketer (Swift, 1991:43). English is considered as international business language for communication in any part of the world (MacDonald and Cook, 1998: 216). And According to Britannica World Data Book, (1992) it is said that 69 countries designated English as an official language. whereas in many Multinational companies in Europe such as Nestle , Erickson etc have considered English as their common business language for their internal communication (Kameda, 2000: 204) and also there is an example of internal communication where it was considered strictly by company called Asea Brown Boveri Group an Swiss multinational company where they made English as an official language for high level meeting, send letters to colleagues who stays in Sweden written in English said by CEO and Chairman Mr. Barnevic ( Taylor, 1991: 92). Apart from English, Other language should also be given importance in foreign market while entering into a business with particular country because According to European Commission (2005) say s that, Language Skills will be important in achieving European policy goals, particularly against a background of increasing global competition. Due to which some companies are making their staff to learn different types of languages which is most commonly used in market. There is an e.g. (ELAN) where Top 10 languages in which firms are training in their staff from last three year. There is a diagram which indicates that how much other language is given importance (ELAN report, 2006:1-2). From the above pie Chart indicate the top 10 languages in which firms have trained there staff in last 3 years. Where English (25%) have been an major Language which id followed by Germany, French, Italian, Chinese, Czech, Dutch, Portuguese, Danish, Estonia and other Language (ELAN Report, 2006). There is an example why companies are giving importance to other language as well such an Irish Exporter where two-third (62.5%) of Irish export are sold to customers whos native language is not English and it important that ability to communicate effectively in language other English should be a concern to Irish companies (Clarke, 1997:82). Language barrier: Holder (1989: 3), suggested that lack of understanding of the social and cognitive dimensions of language can be as important as the inability to understand the formal linguistic system.

A Comparison of Hawthornes Scarlet Letter and the Garden of Eden Essay

Parallels Between The Scarlet Letter and the Garden of Eden      Ã‚  Ã‚   In Hawthorne's intricately woven tale The Scarlet Letter, his characters create a parallel theme with the Biblical story of Original Sin. By examining the characters and their interactions and insights about each other, one can examine the symbolic parallels with the Garden of Eden.    One aspect of the Garden of Eden theme is portrayed by the connection of Hester and Dimmesdale. Hester's story parallels Eve, the original mother of mankind, a woman exiled from the New Garden of Eden due to an unforgivable sin. She is doomed forever to walk outside the garden, no longer able to partake of the fruits of paradise, barred from reentry by seeming "divine intervention." Hester is the temptress of Dimmesdale, offering him the fruit of good and evil which, heretofore, removes all naivete and forces him to walk, tortured, through the world with the knowledge of right, wrong, and the magnitude of his sin seeming to accost him at each new turn of the dim path down which he walks.    Dimmesdale is a fallen hero, one of God's chosen, who has fallen from grace in the moment of his original sin. He, also, is excluded form society because once his eyes are opened with the knowledge of good and evil, he cannot remain a true member of the blind, child-like Puritan society. Instead of leading the life of brilliance one would expect to arise from Dimmesdale's profound faith, he is ever tortured by his two-faced appearance. He imagines, "A herd of diabolic shapes grinned and mocked at the pale minister, and beckoned him away with them" (Hawthorne 141). Thus, Dimmesdale provides his own character insight as he examines his divided character and his appearance. He re... ...ne 168). Thus, Chillingworth handsomely finishes the parallel of Original Sin, ensconcing himself in darkness and malevolent desires.    By examining thematic links to the story of the downfall of man, one can trace a new level of character insight. One examines the role of Adam, Eve, and the Devil in the New Garden of Eden, following their sin and exile closely in the characters of Hester, Dimmesdale, and Chillingworth.    Works Cited and Consulted: Canby, Henry S. "A Skeptic Incompatible with His Time and His Past." Readings on Nathaniel Hawthorne (pp. 55- 63). San Diego: Greenhaven. 1996. Hawthorne, Nathaniel. The Scarlet Letter. New York: St. Martins, 1991. Scharnhorst, Gary. The Critical Response to Nathaniel Hawthorne's The Scarlet Letter. New York: Greenwood, 1992. The Holy Bible. KJV. Thomas Nelson Publishers, Nashville. 1984. A Comparison of Hawthorne's Scarlet Letter and the Garden of Eden Essay Parallels Between The Scarlet Letter and the Garden of Eden      Ã‚  Ã‚   In Hawthorne's intricately woven tale The Scarlet Letter, his characters create a parallel theme with the Biblical story of Original Sin. By examining the characters and their interactions and insights about each other, one can examine the symbolic parallels with the Garden of Eden.    One aspect of the Garden of Eden theme is portrayed by the connection of Hester and Dimmesdale. Hester's story parallels Eve, the original mother of mankind, a woman exiled from the New Garden of Eden due to an unforgivable sin. She is doomed forever to walk outside the garden, no longer able to partake of the fruits of paradise, barred from reentry by seeming "divine intervention." Hester is the temptress of Dimmesdale, offering him the fruit of good and evil which, heretofore, removes all naivete and forces him to walk, tortured, through the world with the knowledge of right, wrong, and the magnitude of his sin seeming to accost him at each new turn of the dim path down which he walks.    Dimmesdale is a fallen hero, one of God's chosen, who has fallen from grace in the moment of his original sin. He, also, is excluded form society because once his eyes are opened with the knowledge of good and evil, he cannot remain a true member of the blind, child-like Puritan society. Instead of leading the life of brilliance one would expect to arise from Dimmesdale's profound faith, he is ever tortured by his two-faced appearance. He imagines, "A herd of diabolic shapes grinned and mocked at the pale minister, and beckoned him away with them" (Hawthorne 141). Thus, Dimmesdale provides his own character insight as he examines his divided character and his appearance. He re... ...ne 168). Thus, Chillingworth handsomely finishes the parallel of Original Sin, ensconcing himself in darkness and malevolent desires.    By examining thematic links to the story of the downfall of man, one can trace a new level of character insight. One examines the role of Adam, Eve, and the Devil in the New Garden of Eden, following their sin and exile closely in the characters of Hester, Dimmesdale, and Chillingworth.    Works Cited and Consulted: Canby, Henry S. "A Skeptic Incompatible with His Time and His Past." Readings on Nathaniel Hawthorne (pp. 55- 63). San Diego: Greenhaven. 1996. Hawthorne, Nathaniel. The Scarlet Letter. New York: St. Martins, 1991. Scharnhorst, Gary. The Critical Response to Nathaniel Hawthorne's The Scarlet Letter. New York: Greenwood, 1992. The Holy Bible. KJV. Thomas Nelson Publishers, Nashville. 1984.

Portrayal of the Lower Class :: Sociology

Portrayal of the Lower Class When the words poverty comes up what are the first things that come to mind. Usually the first thing thought of is the perception of a man with a torn skiing cap, tattered plaid jacket, dirty gloves, no shoes and living under a bridge. This is, like most stereotypes the extremity of the problem. The homeless you see on the street does not exemplify everyone in poverty. Most live in a very small apartment or complex with some food and water. Poverty by definition is the state of having little or no money and few possessions. This definition even says that not all in poverty are without a home or food or even clothes, it simply states that it is not a substantial amount. So how is it that new and everyone that is shown in poverty is always shown in rags on the corner? One reason is for the exact reason these people are in this state, money. Relief Organization and Companies raise millions if not billions of dollars a year on the aid of the less fortunate. Is it really tangible to believe that every drop of this money is going straight to these people? No, some of the money has to be going to patrons or even the fundraisers themselves. Even no-profit organizations spend money on bettering their own facilities. These people are not taking out enough money for there to be a question, but money is lost in translation. I don't mean to sound like a pessimist, but most people in this world are looking to expedite there way into money. What better way than to pluck the strings of another ones heart and have them willingly give you money? You might ask yourself how this plays into the role of stereotyping, its falls into affect when the media and government gets involved. Media sets up a portrayal of people who are poor and misfortunate as having absolutely nothing so that generous people will want to give more. As seen in hurricane Katrina, the media only showed riots in the street, African Americans looting stores, and people will no clothes on standing in the middle of the street in knee-deep water. You might want to know how embezzlers, the government and the media both have an impact on the stereotype of poverty.

Types of Parents and the Type of Parent I Am Essay -- parenthood, raisi

There are many types of parents in the world today. The types of parents could be classified in many different categories. I believe there are three types of parents today: the Consultants, the Helicopters, and the Drill Sergeants. In this essay, I will discuss and explain each of these types of parents. I will also discuss the type of parent I believe I am, and how my parenting style may affect my children in the future. The Consultant Parents is a loving and logical parent that provides guidance and consultant services for children. They provide messages of personal worth and strength and rarely mention responsibilities. The Consultant Parents demonstrates how to take care of self and be responsible. They share personal feelings about their own performance and responsibilities with their child. The Consultant Parents provides and helps their child explore alternatives and then allows the child to make his/her own decision. They provide the child with a â€Å"time frame† to complete their responsibilities. The Consultant Parents often uses lots of actions and very few words. They allow their child to experience life’s natural consequences and allow them to serve as the teacher. The Helicopter Parents hovers over their children and rescues them from the hostile world in which they live. They provide the messages of weakness and low personal worth. The Helicopter Parents tends to make excuses for the child, but complains about the child’s mishandles responsibilities. They take on their child’s responsibilities and protect the child from any possible negative feelings. The Helicopter Parents will make decisions for the child and provides no structure, but complains to the child saying, â€Å"After all I’ve done for you†¦Ã¢â‚¬  The Helicop... ...g or almost doing and their parents do not do things for them that satisfy their own needs rather than the needs of the child. Therefore, in conclusion, there may be many types and styles of parenting today, my classifications for parenting types are three categories: the Consultants, the Helicopters, and the Drill Sergeants. Each of these three parenting styles has their positive and negative aspects. I choose to incorporate a mixture of each style in the parenting and raising of my children. My style of parenting seems to be working very well thus far. I will have to continue in my parenting life and see how my parenting style will affect my children in their futures. Works Cited Banks, E. (2014). Toddler Discipline - The Parent's Guide To Toddler Discipline. Speedy Publishing. Levine, M. (2012, August 4). The New York Times. Raising Successful Children.

Of Mice and Men George Milton’s Diary Essay

Dear Diary, This has been the worst day I’ve ever had and I don’t think I am gonnar have a worse one again. I had to do it. I had to shot Lennie it wasn’t anything evil. I didn’t wanna hurt Lennie. At that moment, I didn’t have any choice but to do it. He was my only friend not only friend, we were more like a family. We had been friends since when we were boys. Oh I feel so awful! I believe that Lennie didn’t do any harm. At least he never meant any. He is simple-minded. Lennie is an innocent, like as a child. I shouldn’t have left him alone. I feel so terrible. He never meant any harm. His mind is like a child. Lennie never meant to hurt people. He always gets me into terrible trouble. He’s a crazy bastard. I mean he was. Oh, I feel so awful! What will I do now? What can I do? I suppose the only thing to do is to spend my money on his dream, to make it come true. I want Lennie’s dream to come true because he died imagining the drea m. It was a Sunday afternoon. We were just having a game of horseshoes. Lennie hadn’t been with me since we startedplaying horseshoes. He was in the barn with that stupid pup, I think, I did leave him in the bunkhouse, but he ended up there. Anyway, we were all playing and I had no thought about Lennie or what he was doing. In the middle of the game, suddenly Candy was calling me over to the barn. For a second, I felt she was just resting. She was laying there, I went near by her and I saw her neck all twisted and her face down in the straw. Lennie did it. Crazy bastard. I knew he was the only one, but from inside of my mind it was killing me. I don’t know why that is, I never felt like that before. In the back of my mind, I always knew that he would go too far, that he wasn’t safe and should not been left alone. But I didn’t wanna think like that. Now I had to. I knew that I had to get to Lennie before them. I told Candy to make out I had never seen and tell the others and then take me. I had to go to the bunkhouse and get Carlson’s Luger. People in the ranch were all blaming Lennie. They were all thinking that Lennie did it. Curley was screaming and shouting. He was shoken up and ready to explode. Curley scared me by screaming like that and looking at me like that but I had to keep my cool. I just pretended that I was on their side, out to kill for murder. The word sends a shiver down me and I know I have done it now. Lennie always said to me that we were the same, like we were before. Only Slim knew what I was doing though. He knew me well enough. I sent Curley in the other direction from where I knew Lennie was. He would go to the brush like I told him to. He always tried to do what I told him. I ran off and found him straight away. Lennie hid in the brush by the pool. He was sitting there by the river and he was talking to himself. He kept saying sorry: he knew that I would look after him. He made me tell him about our farm house for what was to be the last time. I mentioned it, and, he heard it. I told him not to look at me. I was trying to be a man but I couldn’t control my eyes and hands. I was shaking too. I talked quietly to him about the little place we would have together, then I shot him with Carlson’s gun. When the other men found me near by Lennie, they all assumed I shot Lennie in self-defence. Only Slim understands what I did and why At that moment the brush has changed. At the beginning it was full of light and at the end it was dark. When I shot Lennie the world seemed to get darker and darker. I’ve never seen brightness since I shot Lennie. My best friend Lennie is dead now. Lennie’s body was lying on one side of the river where the golden foothill slopes up to the strong and rocky Gabilan Mountains. At that moment the place was so lifeless, a little wind was moving among the leaves. At that time the place was so quiet and soulless. We were thinking about Lennie’s burial. Slim, Candy, Crooks and I were thinking Lennie should be buried near by the pool because Lennie loved that place so much. We wanted Lennie buried near the pool he loved, in a quiet serene place. When I was burying Lennie I remembered all the things he used to say to me. His dreams of the rabbits he would tend when he and I got our land. He was only worried about me not letting him ‘tend the rabbits. Lennie liked to pet soft things, like puppies and dead mice. We know this got him into trouble in Weed when he tried to feel a girl’s soft red dress: she thought he was going to attack her. And now I remember all the things he did and he used to say. On Lennie’s gravestone I will write â€Å"To my dear friend and companion 1905-1937†. I promised Lennie’s Aunt Clara that I would care for him. I looked after all Lennie’s affairs, such as carrying his work card, and trying to steer him out of potential trouble. Now I feel completely alone, upset, lonely and lost. I don’t know where to go. Now I think Lennie was everything in my world. It seems to me I miss him a lot. I couldn’t keep Lennie’s promise. I am sorry Lennie. Forgive me if you can. At this time I have decided to think about my future. Lennie has died because of me. The end was dreadful, with the death of Lennie. At least Lennie’s death was painless, and Lennie died imagining the dream. My dream and Candy’s dreams were shattered by the absence of Lennie. Candy has only his own death to look forward to and he has nothing but the life of an old ranch hand to live. At the end of the day, the story has a great sense of irony. For instance, I said that I wanted Lennie out of my life but I am emotionally lost without Lennie. Another thing I can’t forget is when Candy told me that he wished he’d shot his own dog himself. I have taken this information from Candy as advice, and I shot Lennie in to save him from a cruel death. I can’t forget things that Lennie did and used to say. I remember all the things I can’t forget him. When ever I go to the ranch I remember all the things; I just feel like he is talking to me and playing with that stupid puppy. At the moment, I have decided to leave the ranch and go to another place so I can live better. In this ranch I just remember Lennie everywhere. I don’t know what to do. I think I should go to another place and make Lennie’s dream come true. Lennie told me that he wanted to have rabbits in the garden; however, I don’t like it at all. Anyway I have to do this for my dear friend Lennie. I want his dream to come true. Therefore, I will make his dream true. I will go to another place and find some work and make money for Lennie’s dream. I will always keep our dream. I am so sorry Lennie. I hope you will forgive me. If I still believed in God (a part of me that was there but now has gone) I would pray to ask Lennie to forgive me. Lennie you were my only friend, my best friend, and I wish you were still here for me, only me. And I also wish Lennie to be with me for the whole of my life but my wish will not be coming true anymore. Now I feel even guiltier about Lennie nearly drawing when I told him to jump in the Sacramento River. I am really sorry Lennie as at that time I was mentally lost. I didn’t know what to do. I was telling you to jump in the river. I am so sorry about that, I didn’t mean to do that to you. I am so sorry, please forgive me. That time my emotions were co9nfused and I wasn’t in a good mood. I was so angry; I didn’t know what I was saying. Though I knew that you don’t know how to swim I still told you to jump in the river. Now I know how I feel without you. You are the only friend I ever had. You were more like family, not only a friend. I am so sorry Lennie. I don’t feel like Lennie is dead. I feel like he is sitting beside me and talking about the stupid pups. The place is so lifeless. I don’t feel like giving him up. He was the best friend I ever had. Thank you so much Lennie, for being my friend. You are really nice person, I didn’t know that when you were alive. I used to think you were not important but now it seems you are a really important person. I am so sorry Lennie that I couldn’t keep your promise. I am really sorry Lennie. Yours honestly George Milton

Intro to Evidence Based Practice Nursing

Research is:Formal, rigorous process to discover new knowledge or validate/refine existing knowledge Gathering of data, information, and facts for the advancement of knowledge Type of systematic activity (set of planned activities)Systematic process of investigation Formalized method(s) of obtaining information (data/knowledge) Nursing research is a systematic inquiry designed to develop new knowledge or validate/refine existing knowledge about issues related to nursing (e.g., provision of patient care; administration of nursing and health care services)Nursing Science: Body of knowledge unique to the discipline of nursingScientific method is an approach to gaining new knowledge from a systematic collection of empirical dataWhat is the importance of research in nursing?Nurses are responsible for assuming an active role in developing the body of nursing knowledge Nurses are expected to adopt an evidence-based practice (EPB) – defined as the use of best clinical evidence in maki ng patient care decisions EBP is EVERY nurse’s responsibility, whether you are a user (consumer) of nursing research by reading research reports to keep up-to-date or a nurse who designs and conducts researchEvidence Based PracticeEBP is a problem solving approach to clinical practice that integrates the conscientious use of best evidence in combination with a clinician’s expertise as well as patient preferences and values to make decisions about  the type of care that is provided. Resources must be considered in the decision-making process as well. Significance of EBPCollection, interpretation, and integration of valid, important, and applicable patient reported and research derived evidence Knowledge obtained from research evidence is transformed into clinical practice, culminating in nursing practice that it evidence-based Allows nurses to use the best research evidence in making clinical decisionsChapter Two – Fain TextbookResearch Process Selecting/ defin ing the problem Must be significant to nursing Add to body of existing knowledge Problem areas from practice Review of literature provides background, rationale, and justification for study Develop research questions/hypotheses Selecting a research design Overall plan or structure for planning to answer research questions and/or test hypotheses Identify methods for selecting the sample, testing, and measurement Methods Data collection Organizing data for analysis Data Analysis Analyzing and interpreting results; arriving at conclusion Utilizing the Research Sharing the findings with colleaguesTypes of researchQualitative data:information collected in a narrative form such as transcript of an unstructured interviewQuantitative data:organization and interpretation of narrative data with purpose of discovering important underlying themes, categories, patterns and relationships